3i5c Planning Concept – The easiest way to make a media plan
Here’s how the steps of the customer-centric Media Planning Process can be mapped into the 3i 5c framework: The 3i’s: The 5c’s: By mapping the customer-centric Media Planning Process into the 3i 5c framework, marketers can ensure that customer insights are integrated throughout the entire media planning process, from defining the target audience to measuring […]